Wearables May Appear Rosy But…
Essentially, all forms of technology are susceptible to manipulation of their tools to analyse big data. If for instance, you employer or insurer gets hold of certain personal information, they could easily rip you off through blackmail. You should check to ensure that life improving wearables and devices don’t intentionally or otherwise expose you to unwarranted risks.
Tools to analyse big data for Silicon Valley companies
It’s an open secret that companies in Silicon Valley rely on data mining to enable them accurately predict people’s behaviours, likes and dislikes among other things. If you carefully go through the terms and conditions for use of most wearable companion apps, their installation requires you to accept their access to your personal information and track you as well!
Business competitors are now actively buying such data from the companies to know how to successfully brand and characterise their products and services, thereby gaining an upper hand. Wearable technology furthers natural human instincts in ways such as;
Heightening data-eat-data-world competition
Big corporate organisations immensely advance their causes through the use of tools to analyse big data. In so doing, the interests of the general public and potential consumers are overlooked and their privacy intruded; workers in these organisations have their data accessed too. Data mining companies may then choose to exchange your private information with your insurer or employer, either of whom can use it to trick you into accepting cheaper perks and insurance premiums.
It is in your best interest to read the fine details of the terms and condition to be fully aware of the sensitivity of information you’re giving away. When an interviewer has a wearable that can measure the anxiety level of a potential employee, it works against the latter if they are found to be too anxious in stressful work situations; this sort of invasive testing is not too far away from being realised.
Marketers appear more cautious when it comes to wearable tech
The clearest indication of the importance of your private information to marketers yet, mobile tech has taken a backseat in terms of being sought after. The number of wearable watchmen being used by employers is steadily rising, with the approval of employees; statistics indicate that employees purport to increase their productivity and wellbeing by 8.5% when using these wearables.
In a world where marketers are dying to get as close as possible to your innermost emotions and employers are after maximum productivity, you should be careful what kind of information you give away as tools to analyse big data join the dots pretty fast. This kind of data is primarily meant to work for and not against you.
Being the all-knowing gadgets
A clear misuse of wearables is Motorola WT4000 wearable, which is widely used in retail stores and warehouses. It has the ability to track goods as well as allocate tasks to employees with Tesco and other big retailers relying on it heavily. The downside to all this is that the information gathered from such a wearable is unfairly used in implementing employee appraisals, creating a divide. Amazon warehouses workers use similar gadgets too.
The industrial revolution has gone through a similar process with an age-old gadget, the clocks; working conditions then were appalling, let’s hope this time it doesn’t get to that. On the bright side, however, these and other wearables such as HoloLens and ProGlove are of immense benefit to business owners who are now able to limit or eliminate time-consuming habits in all work platforms. NASA also has its own tools to analyse big data through which astronauts receive heads-up info while in space.
As early as 2020, the workplace is expected to be awash with over 75 million wearables primarily meant to improve efficiency and productivity; this is an overwhelming amount of data that can cause considerable damage when in the wrong hands. Currently, 40% of U.S companies have no qualms about using wearable gadgets as tools to analyse big data and monitor employee communication and time management.
In due time, robots will take up most of the work done by humans, essentially leaving employees with very few options. The data being collected will ultimately be keyed into these robots to make them as humanly efficient as possible and even better. This can be explained by the deteriorating conditions in the workplace with the never-ending call to deliver optimally in unconducive working environments.
Sell, sell and sell more
With the common presence of AR and VR in wearables, this new technology has the potential to take away normal conversation and replace it with human-machine interaction; people are already trusting wearables more than they trust other humans, highlighting a trend into the unknowing acceptance of tools to analyse big data.
Marketing done through wearable devices will be specifically designed to read your innermost emotions and offer you products and services you can’t resist. Every time you strap on a fitness tracker or smartwatch, you just might be wearing a piece of technology laden with sensors which will collect data; ultimately, such personal data will be used to advertise services and products you clearly need, without knowing that your privacy has been breached.
A higher potential to help advertisers and marketers
Though some of the wearable devices are essential tools to analyse big data, there is a benefit to consumers too as some of them are highly accurate in determining the state of your health and making accurate recommendations. For instance, the temporary tech tattoo designed at Tel Aviv University maps human emotions within a short time-span. This wearable has proven useful to individuals who’ve undergone stroke, trauma as well as amputees!
For advertisers, this technology holds the key to unravelling the honest response of individuals during marketing forums, enabling them to know what to do differently to sell services and products. Precise data about people’s emotions towards products is an invaluable marketing tool that can change an individual’s fortunes.
The creator of this rare wearable, Professor Yael Hanein, summed it up by saying that its ability and use extends past mapping human emotions. A wide range of professions such as polling, advertising, media and marketing can use this technology to their advantage and realise huge profits through reaching a wider demographic. In essence, it takes guess work out of the equations and presents you with real and beneficial options for you to work with.